Case study · Plant-Based Cosmetics & Personal Care

Virgin Cosmetics — E-shop Redesign & Functionality Improvements.

We redesigned the Virgin Cosmetics e-shop, carrying out performance optimization and improving product search, filters, navigation, and checkout.

Virgin Cosmetics — E-shop Redesign & Functionality Improvements

The challenge

The previous e-shop needed improvements in speed, design, and functionality. The challenge was to combine a visual refresh with work on key parts of the shopping experience: search, filtering, navigation, and checkout.

What we did

We redesigned the Virgin Cosmetics online store, which offers plant-based cosmetics and personal care products. The project combined a visual refresh with work on performance and core shopping functionality.

We worked on product search, filters, and navigation to make the available options easier to find and explore. Alongside the design update, we improved the checkout process, addressing the shopping journey from product discovery through order completion.

We also carried out performance optimization work to address the previous version’s speed issues. The project was completed in August 2025.

«Thanasis has taken over my website (virgin-cosmetics.gr). He is not just a great professional; he is a genuinely good person. Right from the start, he showed true interest, understanding, and a willingness to help every step of the way. He is always there whenever I need him, with a calm presence, patience, and a level of politeness that is rare to find. He has not disappointed me even once. On the contrary, I feel like I can rely on him completely — and that holds immense value for me. His work is meticulous, clean, and dependable, but above all, his character stands out: cooperative, honest, willing, and truly helpful. Honestly, I appreciate him very much and recommend him without a second thought to anyone looking for someone who combines professionalism with true humanity.»

— Ramona Rus

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