Speed & Core Web Vitals
What We Learned About Ecommerce Website Speed From 33 Pilot Tests
We explored ecommerce website speed through 33 pilot tests. See the aggregated findings, study limitations, and what to check in your own online store.
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Speed & Core Web Vitals.
Articles on website speed and Core Web Vitals: what LCP, INP and CLS measure, why they affect sales and SEO, and how to fix them.
Speed & Core Web Vitals
Core Web Vitals in 2026: What Google Measures and How to Fix Your Site
Learn what core web vitals are, including the LCP, INP, and CLS metrics. Discover how to improve your website speed to boost sales and rankings in 2026.
We measure with Google's official tools (PageSpeed Insights) and show the results in our case studies. If your site is slow, see speed optimisation, with an indicative price and timeline.
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