Case study · Software & Digital Licences
A custom e-shop for professional and personal software, featuring a licence selection guide and an organised catalogue. Developed in-house with a focus on the mobile and desktop experience, alongside preparation for SEO, AEO and price comparison platform integrations.
To build an online store from the ground up that makes choosing software clear for both businesses and individual customers. Different editions, licence durations and device allowances require clear product information and organised navigation, supported by a foundation for the store’s commerce features and integrations.
We designed and developed Softroom in-house: a new online store for professional and personal software and digital licences. The implementation organises products by category and manufacturer, helping visitors understand the available editions, licence durations and number of supported devices.
The homepage selection guide starts with intended use and device count to present relevant suggestions. The catalogue includes filters, product variations, comparison controls and a wishlist. The design adapts to mobile and desktop screens, aiming to provide a clear path from browsing to choosing a licence.
The store has been deployed at an IP address, with connection to its final domain, soft-room.gr, pending. Its scope includes essential e-commerce functionality, SEO and AEO foundations, and preparation for price comparison platform integrations. Final activation and verification of these integrations form part of project completion.
| Metric | After |
|---|---|
| PageSpeed (mobile) | 78/100 |
| LCP | 3.2 s |
| CLS | 0.191 |
| TBT | 0 ms |
| Measured | View report ↗ |
Source: Google PageSpeed Insights, lab test on mobile.
In the Google PageSpeed Insights test dated 14 October 2026, the Softroom staging site recorded a performance score of 96/100 on desktop and 78/100 on mobile. Largest Contentful Paint was 0.8 seconds on desktop and 3.2 seconds on mobile, with Total Blocking Time of 0 ms in both tests. The SEO audit score was 100/100 on both devices. These are pre-launch laboratory measurements on the staging domain, rather than real-user data or commercial results.
«“Working with Thanasis on Softroom has been a very positive experience. He listens carefully to our needs, explains the options clearly and responds to every question with patience and genuine care. In a software e-shop, where the details matter, I particularly appreciate his attention to organisation and ease of use. As we prepare for launch, I feel we have a partner we can rely on. Professionalism, consistency and a personal approach — I recommend him with confidence.”»
— George Dvalis — Owner, Softroom
Absolute Care Therapy
A new, mobile-friendly website presenting Absolute Care Therapy’s services and centres in Sykies and Kalamaria, Thessaloniki. The collaboration continues with Google Ads to promote the new Kalamaria centre locally.
CECAS
A complete website redesign for CECAS, with a refreshed visual design, organized services and mobile adaptation. The new website achieved a 100/100 performance score on mobile and desktop in the PageSpeed Insights report dated 14 October 2026.
TechRoom Services
We redesigned the TechRoom Services website with a contemporary look, clearly organized services, and refreshed navigation for desktop and mobile.
Contact
Tell us where your business is today and where you want it to go. We'll come back with a clear plan.
